Privacy & Cookie Policy


The Sports Edit Limited.,, (“The Sports Edit,” “we,” “us,” “our,” or “Company”) is committed to respecting the privacy of the information collected from the customers, visitors, and other users (“you” or “your”) of The Sports Edit, which includes our website, social networking pages (the “Site”) and various features, products, and services available via the Site and or in connection with our platform (the “Services”). The Site and Services are collectively referred to as the “Sports Edit Limited E-commerce Platform”. We created this Privacy Policy (this “Policy”) to explain how we collect, use, disclose, and safeguard your information when you use The Sports Edit Limited E-commerce Platform.

The Sports Edit is a subsidiary of Marks and Spencer Group plc (and in this Policy “M&S Group” means Marks and Spencer Group plc, Marks and Spencer plc and /or any subsidiaries or group companies). More information about M&S Group can be found here.

This Policy is only applicable to the Sports Edit Limited E-commerce Platform, and not to any other websites that you may be able to access from the Site or via the Services, each of which may have data collection and use practices and policies that differ materially from this Policy.

PLEASE READ THIS POLICY CAREFULLY. We take the security and privacy of your personal information very seriously and only collect personal data that is appropriate for you to use, interact and improve The Sports Edit Limited E-commerce Platform. If you do not agree with the terms of this Policy, please do not access the Site and/or Services, or otherwise use the Sports Edit Limited E-commerce Platform.



We may collect information about you in a variety of ways. The information we may collect depends on your use of The Sports Edit Limited E-commerce Platform and includes, but is not limited to:

(a) PERSONAL INFORMATION. By purchasing an order through The Sports Edit Limited E-commerce Platform, we may collect contact details, demographic data, and other personal data (such as your name, phone number, email address, home address), depending on the information you agree to share with us to render you our Services. We collect this information to ensure that we render our Services efficiently and without a mistake.

(b) PAYMENT INFORMATION. To provide you our Services, we require you make payments through The Sports Edit Limited E-commerce Platform. On the payment page you are asked to provide information such as your credit card type, credit card information, your full name, and card address details. This information is required to process your payments in exchange for the Services provided through Sports Edit Limited E-commerce Platform, through our payment processors Shopify Payments, Paypal, Amazon Payments, Klarna, Clearpay, Google Pay and Apple Pay. However, we do not store Payment Information.

All your card details are passed from your browser to Stripe using the highest levels of PCI and SSL encryption (, or if you choose to Paypal, again using PCI and SSL encryption systems ( Your User admin area is protected by your user name and password, which you should never divulge to anyone else.


In order to be able to offer you Klarna and Clearpay's payment options, we will pass to Klarna or Clearpay certain details of your personal information, such as contact and order details, in order for Klarna or Clearpay to assess whether you qualify for their payment options and to tailor the payment options to you.

General information on Klarna can be found here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy. Clearpay's privacy policy can be found here.


(a) AUTOMATIC COLLECTION. We may automatically collect the following information about your use of our Services: access time, device ID, Application ID or other unique identifier; domain name, IP address, language information; device name and model; operating system information; your activities within the Services; and the length of time that you are logged in.

(b) COOKIES. From time to time, we may use the standard “cookies” feature of major browser Applications that allows us to store a small piece of data on your device about your activity on our Site. We do not set any personal data in cookies, nor do we employ any data capture mechanisms on our website other than cookies. Cookies help us learn which areas of our site are useful and which areas need improvement.

For further information about our use of cookies, please refer to the M&S Cookie Policy here.

This Cookie Policy forms part of our Privacy Policy.

M&S websites, including those of our subsidiary The Sports Edit Limited, use cookies to collect information. This includes information about browsing and purchasing behaviour by people who access our websites. This includes information about pages viewed, products purchased and the customer journey around our websites. Detailed information is set out in our Cookie Policy.



This policy applies to all Marks and Spencer Plc (“M&S”) owned and operated websites, both in the UK and in the international territories in which we operate, including, and This includes M&S owned web pages which refer a user to M&S branded products and services which are provided by third party organisations.


Like most websites, M&S websites use cookies and other similar technologies which store or provide access to information stored in your devices including, web beacons, plug ins, APIs, and fingerprinting technologies which permit the identification and tracking of a device.

Cookies are small data files which are placed on your computer or other devices (such as smart ‘phones or ‘tablets’) as you browse M&S websites. They are used to ‘remember’ when your computer or device accesses our websites, or to identify you as an M&S customer when you visit other websites. They can be used for just the duration of your visit (“session cookies”) or to measure how you interact with services and content over time (“persistent cookies”).

For the purpose of this policy, we use the term “cookies” to include cookies and any other technology that stores or accesses information on a user’s device.


In most cases cookies cannot be deployed without consent. When you first enter our websites, you will be shown a pop-up cookie notification banner. The banner informs the user that our site uses cookies and similar technologies. You will have the option to “Accept all Cookies” or “Reject Cookies” within the cookie notification banner. When you click “Accept all Cookies”, we deem you to have consented to non-essential cookies unless you have disabled them using your browser settings. An explanation of what we mean by the terms essential and non-essential cookies is set out in the section below.


Essential cookies

are those used by M&S to deliver and maintain on-line services, including providing basic website functionality, remembering your basket content, facilitating transactions and payments, fraud prevention, and maintaining and securing our websites.

Essential cookies used for these purposes are deployed automatically for all users as soon as they enter our websites. If you wish to use our sites, you cannot opt out of these cookies as they are an essential and integral feature.

Non-essential cookies

With your consent, we’ll also use what we call ‘non-essential’ cookies to:

  1. Improve the quality of our services and develop new ones.
  2. Enable special website features such as widgets or embedded media files.

These special features are not essential to the operation of the website but are intended to enhance user experience. They also allow us to develop and test new website features.

  1. Enable M&S to meet its contractual obligations to make payments to third parties when a product is purchased by someone who has visited our website from a site operated by those parties.
  1. Show personalised content based on your interests, preferences or location.

We use these cookies to improve the way our websites and mobile apps work so that we can personalise your experience and show you content which is most relevant to you. For example, a product or service may only be available in a particular location and may be more relevant to you depending on where you are, or we might show you certain products or services that we believe are most relevant to you based on your previous browsing or purchasing behaviour.

  1. Show personalised or generic adverts either on M&S or third-party websites

We use cookies to help us deliver online advertising that we believe is most relevant to you on our websites and third-party websites, including on social media such as Facebook, Instagram or Google.

These types of cookies may collect information about your online attributes or behaviour, such as your device identifier and/or IP address, the website you arrived from and information about your browsing and purchase history or the content of your shopping basket.

To help us to deliver online advertising that is relevant to you, we may also combine data we collect through cookies in the browser of your desktop computer or other devices with other data that we have collected, for example your purchases online and in store.

  1. Deliver and measure the effectiveness of adverts, marketing and promotional communications

Some cookies can tell us if you have seen a specific advert, and when you saw it. This information allows us to measure the effectiveness of our online advertising campaigns and control the number of times you are shown an advert.

We also use cookies to measure the effectiveness of our marketing communications, for example by telling us if you have opened a marketing email that we have sent.

Retention of cookies on your device(s)

Persistent cookies will be retained for no longer than is necessary for our purposes outlined in the Cookie policy. In general, cookies will not be retained for more than 18 months. In exceptional cases, cookies may be retained for longer but only if required and following appropriate internal sign off.


You can continue to use our websites and complete transactions without consenting to cookies, but if you do this some website functionality may be impaired.

Note - if you have already consented to cookies on our website, you can change your preferences at any time by clearing cookies from your browser and re-entering our site. This will cause the pop-up banner to re-display, and you can choose to use the site(s) without consenting to cookies.


You can also disable cookies by changing your website browser settings to reject cookies. How you can do this will depend on the browser you use. Further details on how to disable cookies for the most popular browsers are set out below: -

For Microsoft Internet Explorer:

  1. Choose the menu “tools” then “Internet Options”
  2. Click on the “privacy” tab
  3. Select the setting the appropriate setting

For Google Chrome:

  1. Choose Settings> Advanced
  2. Under "Privacy and security," click “Content settings”.
  3. Click “Cookies”

For Safari:

  1. Choose Preferences > Privacy
  2. Click on “Remove all Website Data”

For Mozilla Firefox:

  1. Choose the menu “tools” then “Options”
  2. Click on the icon “privacy”
  3. Find the menu “cookie” and select the relevant options

For Opera 6.0 and further:

  1. Choose the menu Files”> “Preferences”
  2. Privacy


Type Purpose

These cookies are deemed essential and, as set out above, will be deployed to all users (unless they are disabled via browser settings). There are two categories of essential cookies as set out below.

  1. Cookies used for various functions that allow the websites to operate, including:
  • Setting language and directing a user to the correct site
  • Basket persistence and size
  • User identification, session ID, Log in detail to facilitate flow of data between browser and server
  • To differentiate between user device and set layout and display of pages
  • Redirecting users to new pages from old ones
  • Order tracking
  • Retaining persistence of information in forms or online chats
  • Facilitating payments
  • Managing consents such as for the deployment of cookies or for direct marketing

2 Cookies used for fraud prevention and information security functions including;

  • User authentication
  • BOT attack prevention
  • Visitor prioritisation
  • Performance optimisation
  • Phased release for page updates

In some cases, these cookies are shared with third party providers to deliver these services. These include the third parties who work with us to provide

  • Security detection and session replay software

Preference Management System(s) tools


These cookies make your shopping experience easier. They enable basic functions such as seeing recently viewed products or searches.

Switching off these cookies will mean that areas of our website won’t work properly.

They are used for various functions to improve your shopping experience such as:

  • Displaying recently viewed products or searches
  • Retaining previous basket contents
  • Allowing non-essential widgets or videos to operate
  • Allowing non-essential services such as store locators to work

In some cases, these cookies are shared with third parties to deliver these services Such third parties include:-

  • Webchat Service Provider(s)
  • Online Application and Widget Provider(s)
  • Feedback and Survey tool Providers

· Virtual apparel sizing software Providers


These cookies help us to learn what you’re interested in so we can show you relevant content while you shop on our site. Switching off these cookies will mean you see a generic version of the website, rather than content which is more relevant to you

They are used for various functions to tailor our website to your preferences and interests, including:

  • Visitor identification
  • Targeted content based on location or preferences, Targeted content based on location or preferences
  • To ensure consistent experience on the website
  • To personalise display banners
  • To display user generated content

In some cases, these cookies are shared with third party providers to deliver these services. Examples of the services that such third parties provide include:-

  • Personalisation tools, to display product recommendations and recently viewed products
  • Tools to display User-generated content such as from social media

These cookies are used to help us understand how users interact with our website, products and/or services on an individual basis, so that we can better understand their needs. For example, these cookies are used to collect and analyse information about:

  • Visitor page views or movements around the website
  • Customer likes and preferences
  • Online and offline purchases

In some cases, these cookies are shared with third party providers to deliver these services. Such third parties include:-

  • Analytical platform Providers
  • Analytic tagging Service Providers
  • User performance and feedback Providers
Advertising and Marketing

These cookies help us learn what you’re interested in so you will be shown relevant adverts on other websites. Switching off these cookies will mean you will see generic advertising on other websites, rather than ads which are most relevant to you.

They are used to:

  • Gather information from you on your device to display advertisements
  • Measure performance of advertisements
  • Coordinate marketing campaigns across a user’s devices
  • Share information gathered with other advertisers
  • Build user profiles
  • To support ad targeting on other websites

In some cases, these cookies are shared with third party providers to deliver these services. Such third parties include:-

  • Third Party Advertisers and Affiliate Marketing Partners
  • Social Media Advertising Platforms
  • Customer Data Platforms which combine online and offline data for use by third party marketing Partners

Disabling Cookies. You can choose whether to accept cookies by changing the settings on your browser. However, if you choose to disable this function, your experience with our Site may be diminished and some features may not work as they were intended. If you need assistance regarding how to disable cookies from our Site, you may contact us by e-mailing

(c) PUBLIC INFORMATION. Some information we collect is publicly available. For example, we may collect data about you from other entities. By gathering additional information about you, we can correct inaccurate information, enhance security of your transactions, and provide recommendations and special offers that may be of interest to you.



Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience.

We also use your personal information in furtherance of our legitimate interests in operating our Services, the Site and business as listed below. More specifically, we use your information:

(a) USE AND SHARING OF PERSONAL INFORMATION. We may share your personal data with external companies in the following circumstances:

  • Where you have requested us to do so;
  • With third parties providing a service to us or process data on our behalf;
  • With M&S Group or
  • Where we have a legal requirement to do so (e.g. law enforcement or other authoritative bodies)
  • We will not share your personal information with any third parties without your consent, except for sharing with M&S Group companies for our or their legitimate purposes, unless permitted or required under the law. We may use your personal information to fulfil your orders placed through The Sports Edit Limited E-commerce Platform, or to follow up with transactions initiated on the Site. We may also use your contact information to inform you of any relevant changes to the Site, or to send you additional information about changes to the Company. We may share your personal data with M&S Group to identify whether their customers are also our customers - and vice-versa - and to help The Sports Edit and M&S Group develop products and services, which are relevant to customer needs.

    (b) ANONYMOUS INFORMATION. We use anonymous information to analyse our Site traffic, but we do not examine this information for individually identifying information. In addition, we may use anonymous IP addresses to help diagnose problems with our server, to administer our Site, or to display the content according to your preferences. Traffic and transaction information may also be shared with business partners and advertisers on an aggregate and anonymous basis.

    Analytics Information. We use Google Analytics to better understand how our customers navigate to and through our websites, how long customers spend visiting our content items and how often they return to visit our websites. Google Analytics also helps us track the effectiveness of the money we spend on our digital marketing campaigns. Their privacy policy can be found here

    Social Networking Widgets. We have social networking widgets found in many of our pages. This widget gives you the tools to bookmark our websites, blog, share, tweet and email our content to a friend. Your interaction with those options will result in further cookies, from the providers you use being placed on your device/browser. You can opt-out of the data collection and aggregation created from your interactions by contacting the relevant social network website owners.

    (c) MARKETING. We may use your personal information to:

    • provide you with information about other services, features or products we add to The Sports Edit Limited E-commerce Platform that are similar to those that you have already purchased or enquired about;
    • make suggestions and recommendations to you and other users of The Sports Edit Limited E-commerce Platform about features, products or services that may interest you, (including products supplied by M&S Group) which may be based on your activity on The Sports Edit Limited E-commerce Platform.
    • provide you updates about The Sports Edit Limited E-commerce Platform, and our success innovating The Sports Edit Limited E-commerce Platform.

    When you place an order with us, we may rely on a soft opt-in approach to send you relevant emails. The legal basis we rely on in this instance is our legitimate interest to use data in a way that allows us to operate our business effectively, subject to it not materially impacting your rights, freedom or interest.

    We may also send you email or text marketing communications if you have opted in to receive such communications. We will not share your personal data with any third parties for their own direct marketing purposes without your consent.

    If we are using this approach, we will make it clear what will happen if you don’t opt-out (you will receive relevant marketing emails), you will be offered a clear opt-out option when your data is collected, and all future marketing contact will be for goods and services provided directly by The Sports Edit which are relevant to your previous purchase. In all instances you will have the ability to opt-out at any time, with an unsubscribe option in the footer of every email we send.

    Text Marketing Terms and Conditions

    We are using a text messaging platform, which is subject to the following terms and conditions. By opting-in for our text marketing and notifications, you agree to these terms and conditions.

    By entering your phone number in the checkout and initialising a purchase, subscribing via our subscription form or a keyword, you agree that we may send you text notifications (for your order, including abandoned cart reminders) and text marketing offers. You acknowledge that consent is not a condition for any purchase.

    Your phone number, name and purchase information will be shared with our SMS platform "SMSBump Inc, an European Union company with office at Sofia, Bulgaria, EU. This data will be used for sending you targeted marketing messages and notifications. Upon sending the text messages, your phone number will be passed to a text messages operator to fulfil their delivery.

    If you wish to unsubscribe from receiving text marketing messages and notifications reply with STOP to any text message sent from us or use the unsubscribe link we provided you with in any of our messages. You understand and agree that alternative methods of opting out, such as using alternative words or requests will not be accounted as a reasonable means of opting out.

    For any questions please text "HELP" to the number you received the messages from. You can also contact us for more information.

    (d) SERVICE IMPROVEMENTS AND ACCOUNT MANAGEMENT. To manage and maintain the integrity of The Sports Edit Limited E-commerce Platform we may use your personal information to:

    • ensure that content from The Sports Edit Limited E-commerce Platform is presented in the most effective manner for you and for your computer or mobile device.
    • administer The Sports Edit Limited E-commerce Platform and for internal business administration and operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
    • notify you about changes to The Sports Edit Limited E-commerce Platform and to send you service emails relating to your account;
    • as part of our efforts to keep The Sports Edit Limited E-commerce Platform safe and secure; and
    • manage and operate your account with us.

    How You Arrived At Our Site. We also collect information about how you initially arrived at our Site in the first place through the use of cookies. This can include identifying what links or adverts of ours you've viewed or clicked on to reach us, or any search terms you’ve used. If we understand how you look for us, we hope to make it easier to be found.

    If you see an advert of ours elsewhere, we or ad agencies or internet marketing agencies that work on our behalf, place a cookie on your browser. This is so that when you arrive at our website we can recognize that you’ve seen an advert of ours elsewhere.

    (f) DISCLOSURE TO PROTECT LAWFUL INTERESTS. We may disclose personal information if required to do so by law or in the good-faith belief that such action is necessary to (1) conform to the edicts of the law or comply with legal process served on The Sports Edit Limited or M&S Group subsidiaries or affiliates, (2) protect and defend the rights or property of The Sports Edit or the users of the Site, or (3) act under exigent circumstances to protect the safety of the public or users of the Site.

    (g) SALE OF INFORMATION. In order to accommodate changes in our business, we may sell or buy portions of our company or other companies or assets, including the information collected through this Site. If the The Sports Edit Limited or substantially all of our assets are acquired; customer information will be one of the assets transferred to the acquirer.

    (h) RETENTION PERIOD. We review our retention periods for personal information on a regular basis. We will hold your personal information on our systems for as long as it is necessary to provide you effective access to The Sports Edit Limited E-commerce Platform.


    (a) CORRECTING YOUR INFORMATION. The accuracy of your information is important to us. We are working on make it easier for you to review and correct the information we hold about you. If you change email address, or you think any of the other information we hold is inaccurate or out of date, please email us at:

    (b) ACCESS TO INFORMATION. You have the right to ask for a copy of the information we hold about you, free of charge, and we will respond to your request within 30 (thirty) days.

    (c) MARKETING. You have the right to ask us not to process your personal information for marketing purposes. You can exercise your right to prevent such processing by checking or unchecking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at:

    The Sports Edit Limited E-commerce Platform, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal information to these websites.

    (d) DELETION OF INFORMATION. If you believe children under 16 provided us information, without parent/guardian consent. You may request that we remove all information about you from our database by contacting us in accordance with Section 9 below, by contacting us at:

    (e) RIGHT TO FILE A COMPLAINT. If you are residing in EU and/or United Kingdom: If you have any concerns and/or complaints regarding our information privacy practices, please contact us at, we will help resolve your question, concern or complaint. If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, after you contacted us, you have the right to file a complaint with United Kingdom Information Comissioner’s Office:

    Our Information Commissioner’s Office registration number is ZB107980.

    UK Information Commissioner’s Office

    Tel: 0303 123 1113


    To deliver products and services to you, it is sometimes necessary for The Sports Edit Limited to transfer your data outside of the UK. This will typically occur when we use overseas service providers outside the European Economic Area (EEA) of if you are based overseas and outside the EEA. These transfers are subject to special rules under data protection laws.

    If this happens, we will ensure that the transfer will be compliant with data protection law and all personal data will be secure. Our standard practice is to use ‘standard contractual clauses’ which have been formally approved by the European Commission and the relevant UK authorities for such transfers. Those clauses can be accessed here.

    By submitting your personal data, you’re agreeing to this transfer, storing or processing. If we transfer your information outside of the EEA in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this Policy.

    If you use our services while you are outside the EEA, your information may be transferred outside the EEA in order to provide you with those services.


    We will only process your personal data where it is necessary, and we have a legal basis to do so. Below are the types of legal basis we may rely on:

  • Necessity to perform a contract
  • Our legitimate interest
  • We have a legal obligation
  • Where we have captured your consent – In general, we do not rely on consent for most of our processing activities, however we do rely on consent to send you direct marketing communications. You have the right to withdraw this consent at any time.

    We have administrative, technical, and physical security measures in place to help prevent the loss, misuse, and alteration of the information that we obtain from you, but we make no assurances about our ability to prevent any such loss, misuse, to you or to any third party arising out of any such loss, misuse, or alteration. Any information disclosed online can potentially be intercepted and used by unauthorized parties.

    Data Breach Notification. In the event that a breach does occur, we will take appropriate steps to notify you if you are, or could be, affected and will make all efforts to minimise the impact.


    Most web browsers and some mobile operating systems include a Do-Not-Track (“DNT”) feature or setting that you can activate to signal your privacy preference not to have information about your online browsing activities monitored or collected.

    Our Services do not track your browsing activities across third party websites and we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your preference not to be tracked online. No uniform technology standard for recognising and implementing DNT signals has been finalised. Because there is not yet a common understanding of how to interpret the DNT signal, we do not currently respond to DNT signals which may be sent from your computer, mobile device, or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will provide information about that practice in a revised version of this Policy.


    The Site may contain links to other websites. If you choose to visit other websites, we are not responsible for the privacy practices or content of those other websites, and it is your responsibility to review the privacy policies at those websites to confirm that you understand and agree with their policies.


    Sports Edit Limited E-commerce Platform is not directed to children. In connection with our Services, we do not knowingly solicit information from or market to children under the age of 16. Please contact us if your child has provided personal information to us and we will take reasonable measures to promptly delete the information from our records; however, please be aware that the information may not be completely or comprehensively removed from our databases, if it is kept in a deidentified manner and if we are not able to link that information to the individual.


    If you have any questions about how The Sports Edit Limited uses your personal data that are not answered here, or if you want to exercise your rights regarding your personal data, please contact us by:


    Post: The Sports Edit Limited, Waterside House, 35 North Wharf Road, London, England, W2 1NW, United Kingdom

    Phone: +44 204 538 1190

    UPDATES AND CHANGES. We reserve the right, at any time, to add to, change, update, or modify this Policy, simply by posting such change, update, or modification on the Site and without any other notice to you. Any such change, update, or modification will be effective immediately upon posting on the Site. It is your responsibility to review this Policy from time to time to ensure that you continue to agree with all of its terms.