Introducing Goodmove at The Sports Edit

The Sports Edit is thrilled to announce the addition of Goodmove, M&S's biggest womenswear brand to our curation of over 50 premium activewear names. The launch follows M&S’s strategic investment in the TSE at the start of 2022, and is part of the wider 'Brands at M&S' strategy.

So let's take a look at Goodmove, the new brand at TSE.


Since the launch of Goodmove in 2020, M&S has become the UK market leader for full price sales in the women’s activewear category selling 1.6million Goodmove items annually.

Today, M&S is continuing to shape the future, maximising the strength of its market leading in-house brand to be more relevant, more often to a broadened customer base.

Customers can discover the everyday style and value of the Goodmove collection, which includes everything from performancewear to outerwear; whatever the level of fitness or activity.

The Sports Edit will offer Goodmove’s best-selling womenswear products including the ‘Go Move’ “squat-proof” leggings (£25) in a variety of styles and colours – which M&S sell 5,000 in black every month - as well as the Extra High Impact sports bra (£28), with innovative cup technology and front adjusting velcro straps for maximum support and a custom fit.


Goodmove activewear was designed to see you through every move. Whether you're a marathon runner or a dog walker, heading to the studio or hitting the street, the collection is made up of classic M&S leggings and M&S high impact sports bras, as well as contemporary layering pieces and accessories, that guarantee comfort and support.

The Sports Edit is a rapidly growing platform and our mission it to curate a range of activewear products from leading brands, that meet our customers lifestyle needs.

The Goodmove collection is perfect for those looking for exceptional value and quality, synonymous with the M&S brand. This is just the first move in our exciting partnership,” says Nick Paulson-Ellis, CEO and Founder at The Sports Edit


If you're on the lookout for high quality activewear that is kind on the wallet, look no further than Goodmove. Whether on the mat, in the studio, or on a run, the collection has a variety of expertly designed pieces to support the way you move. So run, don't walk to check out this new brand at TSE.